marketing and branding
SERVICES.
a la carte offerings
DESIGN
LOGO //
Having a superb logo is like dipping your toe in marketing waters; every business needs one for professionalism and brand recognition. We’ve uncovered a few important principles through experience: 1) simplicity, 2) the ability to print clearly on all mediums (ex. digital, print, & embroidery), 3) legibility, and 4) meaningful symbolism.
BUSINESS CARD //
Despite digital marketing making a huge splash, there is nothing quite handing over a beautiful business card after an in-person interaction. We’ve all tucked one away and happened across it when we’re ready to make a purchase, and your customer will too! Avoid an overused DIY design from a mass-production website with a custom business card design. We’ll even help you order it!
BROCHURE //
While an online presence is key, printed brochures come in handy for in-person events, stores, and office settings. We’ll help you present the most important information in a variety of formats, from printed mailers to tri-fold brochures; and we’ll make sure it looks great, too.
DIGITAL
WEBSITE DEVELOPMENT //
Often seen as the big kahuna, a business website is the key to driving real sales in today’s digital world. You can’t show up on search engines without one, but your competitors are! As a matter of fact, 80% of purchases are preceded by an online search, at which point professionally managed SEO, digital ads, free online listings, and social media all come into play. The website is the foundation of it all.
ONLINE LISTING MANAGEMENT //
There are a variety of both free and paid online business listings to take advantage of, such as Google My Business, Yelp, and Yellow Pages. It is crucial to have consistent information and imagery across all of these platforms, as well as accurate contact information. In addition, monitoring customer reviews in a multitude of places can be tedious; why not let the experts handle it?
SEARCH ENGINE OPTIMIZATION //
SEO is a fancy way of saying, “enhancing a website in such a way that search engine algorithms find your business to be the best answer for a search inquiry, therefor displaying it above other similar websites.” Our experts know what works and can track the progress over time to ensure consistent growth and competitiveness online.
PPC ADVERTISING //
While SEO is the organic method of being found online, it has become so competitive that it can take a surprising amount of time and investment to show up for important search terms. The best way around this is pay-per-click (PPC) advertising on search engines and social media platforms. Get your business to show up at the top of search results with professionally managed ads, tailored to any budget.
SOCIAL MEDIA MARKETING //
Most people are active on social media, which means your customers are too! Facebook, Twitter, Instagram, and LinkedIn can be the best way to connect with prospects, and we can guide you every step of the way. Whether you want to learn how to manage it and just need help with setting up business pages, or you want help maintaining a consistent, professional presence, The Brand Bar is your key to social media success.
CONTENT //
Having well-written blogs and resources on your website will help take SEO, PPC ads, social media marketing, and even e-mail marketing to the next level. Not sure what you would post or send prospects each month? This is where content come in. We’ll position your business as a thought-leader with expertly crafted articles that both humans and search engines will be happy to read, and you’ll be excited to share.
*Prices will be provided after a discovery call & completed questionnaire(s). With low overhead, we’re able to offer some of the most competitive pricing in the industry, with some of the most highly educated & experienced consultants you could ask for. We know starting or revamping a small business is daunting; let us take these critical and time-consuming tasks off your plate.